• The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills students need to pursue a career in the sector.
  • Students will develop their working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programs and initiatives. There is a strong emphasis on practical application, with opportunities to develop analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.
  • The application of theories and tools to real industry scenarios enables students to use industry information and analyze various data sources to make optimal strategic marketing decisions.
  • The program will enable students to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organization applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.