• This course will provide students with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of their studies, they will have gained advanced skills which will enable them to fulfill various marketing roles across a wide range of organizations.
  • Students will discover how strategic marketing management is essential for firms to gain a competitive advantage over their competition and in sustaining businesses success.
  • Students will also study the core concepts of marketing, learning about fundamental principles as well as modern practices, trends, and challenges.
  • In this course students will be taught key market research and analysis tools and techniques, giving you the ability to confidently match companies’ strengths to gaps in the market.