• MSc Digital Marketing will provide students with a comprehensive understanding of digital technologies and principles of marketing that equip students to address sophisticated challenges in the most effective way.
  • Digital marketing course will provide students with knowledge and employment skills essential to a senior digital marketing role, such as digital marketing technologies, market analytics, customer insight generation and managing digital marketing campaigns. A flexible curriculum empowers them to select subjects that they are passionate about.
  • In MSc Digital Marketing programme, students will embrace a broad range of digital marketing strategies, covering content marketing, website marketing, SEO marketing, social media marketing, mobile marketing, gamification, and omni-channel strategies, and contemporary tactics to keep abreast with the industrial design and practices.
  • Students will learn how to deploy advanced digital technologies to analyse and evaluate problems and respond to challenges faced by marketers in real world scenarios.