Fast-paced, exciting and innovative, the MSc International Fashion Marketing at Glasgow Caledonian University London will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. YouÕll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. WeÕll encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

Course Overview

• This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
• The university prides itself on creating a friendly and highly supportive learning environment for all its students.
• We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
• All teaching and learning on the programme is supported by cutting edge e-learning technologies.
• Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
• Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
• The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.