• The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. 
  • In the context of a highly dynamic environment where the complexity of factors, particularly technology and innovation, creates a significant impact on marketing strategies, management, systems, and functions, the program seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level.
  • In order to provide students with the maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with a local business.