During the MSc in Ê at Oxford Brookes University, you will combine theory and practice to develop the key transferable skills that employers are looking for. If you begin your course in September you have the choice to apply for a paid work placement in a marketing role instead of completing either a dissertation or client project. The typical length of the placement is 6 to 8 months. By gaining this professional experience you will be well prepared for your future career.
We aim to and give you a wealth of knowledge in marketing management so you gain an understanding of:
- customer behaviours and expectations, and the variety of channels used to interact with customers
- analysing marketing data
- devising marketing strategy for global brands and organisations.
We help you develop the decision-making skills and rationale to devise marketing plans and communications. With a range of specialist modules to choose from you can develop an area of marketing expertise, giving you even further career options.
Career prospects
- Our Graduates are employed in marketing roles throughout the world, these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include Johnson & Johnson, Hitachi, DK, Avis, and PWC, as well as a number of small and medium sized ÔdigitalÕ agencies.Ê
- Examples of our graduatesÕ positions in digital marketing include: marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers. In addition, some of our students go on to start their own companies.
- We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.Ê
- In addition to the professional career development support provided within the programme, the University has an active and enthusiastic Careers Service. This service helps you gain the Ôcompetitive edgeÕ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
