• This course is an excellent foundation for a career in marketing.
  • Alternatively it will help students bring a marketing perspective to any number of other business roles.
  • It’s also a great choice if they have their own business, or work in a family business, and want to improve their marketing skills.
  • Over 12 months of intensive study they’ll discover the intellectual and practical skills of marketing, exploring theories, concepts and techniques, and building the analytical tools and perspectives necessary for a lifetime of making marketing decisions.