Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations. Organisations which place the customers at the forefront of all decision making and take a marketing-led approach are able to create competitive advantage and build brand loyalty.

The International Marketing MSc offered by Newcastle University is for those who want to study a postgraduate qualification with a commercial focus. The course consists of marketing modules and is recognised by the Chartered Institute of Marketing (CIM). The CIM is one of the world's leading international bodies for marketing and business development. You do not need any prior knowledge of marketing theory to undertake the course.

You will develop relevant research techniques throughout the course. You need these to investigate and critically analyse international marketing issues. You will gain:

• a systematic understanding and critical awareness of international marketing theory
• the ability to apply theory to international case studies, markets and issues
• the ability to measure market performance and consumer behaviour
• knowledge of ethical issues and their implications in marketing