• MSc Digital Business (E-Marketing) at the Newcastle University is offered a program for a duration of 1 year.
  • It is an on-campus and full-time program.
  • This program combines business strategies, leading technology, entrepreneurship and organisational behaviour. Students will develop as a top expert in attracting, engaging and retaining customers by using e-business systems.
  • In this program students will learn about:
    • the business value of technology
    • your personal development as an entrepreneur
    • the feasibility of disruptive e-business models
    • business planning and new ventures
    • the link between strategy and e-business systems
    • business processes
    • business intelligence
    • organisational alignment
    • the marketing functions in organisations
    • customer relationship management