• Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and continue to satisfy the needs of existing and prospective customers. In today’s ever changing and highly competitive world, this is as true as it ever was.
  • That’s why we start by taking an in-depth look at customers and their buying behaviour, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services.
  • At the same time, we’ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion.