• Marketing is at the heart of any organisation and is the process of understanding consumer journeys, and building and maintaining relationships with them. Students explore the fundamentals of strategic marketing in practice, working as a consultant through Teesside Marketing Clinic.
  • The program develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.
  • Students learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to the industry's needs today.