• The aim of the course is to enhance students’ career prospects through knowledge and understanding of industry best-practice, balanced with academic theory. The curriculum is designed to give them an understanding of the marketing communications channels and tools that underpin the development of an integrated marketing communications strategy, which they deliver to complete the course.
  • It covers both the development of a communications message, along with the media and channel opportunities that together deliver an integrated marketing communication campaign.
  • This involves the disciplines of branding, advertising, public relations, promotional marketing, digital marketing communications (including direct and interactive marketing and social media) and is underpinned by an in-depth understanding of consumers obtained through research and the exploration of branding.