Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues.
This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption.
This programme will:
- Examine the processes of globalisation and the impact on multinational enterprises and national firms
- Compare strategies involved in marketing and branding, and examine the role played by marketing communications
- Discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing
- Enable you to build a comprehensive knowledge of the issues, theories and the working practices connected with this dynamic field.
Why study your MSc in Marketing at Queen Mary?
- This programme will introduce you to the fundamental theories that underpin developments in marketing practice and strategy
- It has a global focus: you will gain an understanding of the nature of global brands and their role in creating relationships in a global market
- You will learn about qualitative and quantitative research methods and how to design marketing strategies
- You will be taught by academics who have a global outlook on business.
