This Sport Management and Marketing programme at Birkbeck, University of London will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations.

Teaching is informed by the activities of the academic staff in the Birkbeck Sport Business Centre, Birkbecks designated research centre for the study of sport business.

Highlights

  • The programme provides a comprehensive review of the theory and practice of the business and management and marketing of sport.
  • The Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy.
  • Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.
  • Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
  • We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.