In the Marketing Communications programme offered by Birkbeck, University of London, students will learn about organisational decision-making processes and how to define and solve marketing communications problems. Students will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so students can identify appropriate practical tools.
Highlights
- Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of marketing.
- College academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading marketing journals. College have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
- Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
- MSc Marketing suite (consisting of MSc Marketing, International Marketing, Marketing Communications and Sport Marketing) has been mapped against CIM/CAM qualifications to offer students exemptions.
- Students will have access to Moodle, college online learning resource where all information and materials relating to students programme of study and modules are available, as well as the Birkbeck Library and e-Library.
