Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.
Srudents will be introduced to marketing theory, marketing mixes, and current issues and future trends of marketing and be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. Students will also develop objective insights into the subject matter; and learn about marketing decision-making processes.
The Marketing programme at Birkbeck, University of London is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.
