This degree will provide students with the practical skills and knowledge of contemporary marketing practices to allow them to deal with these changes, including marketing strategy, marketing research methods, and digital marketing.
Students will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. They will have opportunities to learn about industry practice and emerging trends in various sectors and it could be their path to a leadership career in marketing.
