• Cultivate student's managerial skills in a hands-on marketing context. Their course modules will provide vital insights into the function of management, strategic and international marketing - particularly the role of social media - and the benefits of understanding consumer behaviour in small and medium-sized enterprises and blue-chip organisations.
  • Students could work on a live consultancy project, which will expose them to potential employers and industry contacts, or they could choose to specialise in a particular area of management or marketing when researching and writing their dissertation.