Graduates from this course understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.
On this course you will critique the design of global brands and learn how to get the best results from your creative agencies. You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context.
You will critically evaluate often controversial branding theory. Sharpen your analytical and presentation skills as you draw information from a strong mix of lectures, workshops, expert guest speakers and case studies.
