By studying for a degree in Marketing (Hons), Bangor University you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.

Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of MarketingÕs professional qualifications.

Why choose Bangor for this course?

• During your course you will study within a multidisciplinary School that employs specialists across a broad range of business subjects, including accounting, banking, finance, economics, management, marketing and entrepreneurship.
• All single honours students taking degrees within Bangor Business School, including this Marketing degree, follow the same modules in year 1, so you are allowed to change to another Business School degree anytime up to the start of year 2.
• Our students take part in national competitions such as the IBM Business Challenge and ÔThe PitchÕ,a UK wide business plan and marketing challenge.
• We arrange a varied programme of guest lectures, eg Chief Executive of the Scottish Premier League, Chief Operating Officer of No. 10 & 11 Downing Street, Head of IT security at HSBC.
• Our staff are active researchers in their subject areas and we enjoy an international reputation.
• We have excellent computing facilities and you will have the chance to develop your skills in data analysis and report preparation.
• Bangor offers an attractive range of postgraduate degrees (MA, MSc and MBA) in business and finance subjects.
• Bangor Business School students run a CIM (Chartered Institute of Marketing) student chapter association which organises a range of marketing events and activities, enabling students to put into practice what is learnt in lectures.