• Creative, client-facing, analytical, practical or more; whatever marketing specialism you aspire to, the MSc Strategic Marketing aims to equip you with marketing knowledge and skills that can help you get there.
  • You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. 
  • Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world and be an asset for future employers.
  • We are ranked 67th for business and economics in the world by the Times Higher Education World University Rankings 2023.

    • What you will study

    • MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing and Retail Management, which aim to equip you with the attributes, ways of thinking and behaviour of a contemporary marketer.
    • You’ll study a range of core concepts from other management disciplines, including innovation management.
    • You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics and more.
    • You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.

    The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.

    Study and work abroad

    • Our 15-month MSc Strategic Marketing course can also provide you with the opportunity to study abroad and support your academic, personal and professional development as a global citizen.
    • If you choose and secure a place at a partner university, you’ll complete two semesters (nine months) of study at Surrey and spend a semester studying abroad. This means you can complete your course in 15 months studying full-time. You'll also not be required to write a dissertation.
    • If you decide not to study abroad or don't secure a place, you’ll complete nine months of study followed by three months working on your dissertation, meaning you can complete your course in 12 months studying full-time.

    Careers:

    • Graduates have lifetime access to Surrey Pathfinder, our online portal for appointment and events bookings, jobs, placements and interactive development tools.

    • Some of our graduates have embarked on careers in the following roles:

      • Marketing manager
      • Digital marketing manager
      • Marketing and brand strategist
      • Brand and product manager
      • Content marketing manager
      • Account manager
      • Management consultant.