It aims to address the issues associated with a rapidly changing market and the demands for better, cheaper and personalised products developed within the shortest possible time. It will provide a thorough training in design theories and process models, design methods, design techniques, computer supported product modelling, analysis, evaluation and digital and physical rapid prototyping of a design solution.

The course enhances the professional and creative abilities of graduates from a variety of technical disciplines, from mechanical, civil and industrial engineering to science, architecture, computing and electronics.

The Sustainability stream provides an opportunity to specialise in issues such as remanufacturing, product life cycles, and environmental impact to ensure that product development is responsibly conducted and managed from cradle-to-cradle.

The Advanced Product Development stream is designed for graduates in product design engineering (or equivalent) who wish to enhance their technical knowledge and practical design skills through the application of state-of-the-art manufacture to practical design settings.