The BA Business Analysis and Technology and Marketing at The University of StrathclydeÊhave an excellent general awareness of how a business works. TheyÕre also able to apply advanced analytical methods to deal with specific management issues.
The Department of Marketing at Strathclyde is recognised as the leading centre of marketing education and research in the UK.
This course will help you develop the skills for a variety of marketing and management careers. YouÕll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.
Careers
Business analysis & technology
A significant number of well-known companies specifically target graduates from Strathclyde Business School, and from the area of management science in particular. Companies employing our graduates include:
- consultancy companies such as Accenture Consulting, PA Consulting and Capgemini
- financial services providers such as The Royal Bank of Scotland, Standard Life and Goldman Sachs
- consumer goods companies such as Procter & Gamble and Unilever
- supermarkets such as Tesco and Morrisons
- other companies including British Airways, Scottish Power, BT, BAE Systems and public sector organisations such as the NHS
Job titles vary and may include business consultant, business analyst, operations manager and risk manager.
Marketing
Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.
