This course is developed and awarded by the University of Stirling, but taught at the Singapore Institute of Management.

Whether we shop in store, online or via the apps on our phone, our everyday lives are influenced by what happens in the retail sector. In recent years, the industry has undergone many significant changes, with increased levels of competition, internationalisation and the growth of e-commerce. In Singapore, the retail industry represents a vital market segment Ð contributing 18% to GDP and offering huge career potential for qualified graduates.

The Bachelor of Arts (Honours) course in Retail Marketing is developed and awarded by The University of Stirling, Scotland and taught at the Singapore Institute of Management. ItÕs a two-year programme for qualified applicants working or intending to work in the retail industry. It provides a solid grounding in the principles of retail business Ð from an understanding of branding and communications, to strategic management, digital marketing and more. Stirling staff are high-profile academics with excellent international reputations, and everything youÕll learn reflects the very latest research and industry thinking.

The challenges of the rapidly-evolving retail sector mean companies want skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference theyÕre looking for.