The BA Business Enterprise and Marketing at The University of StrathclydeÊwill help you develop the skills for a variety of marketing and management careers. YouÕll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

The Management Development Programme (MDP) is a core element of the undergraduate degree programme in the Strathclyde Business School.

The programme runs for the first three years of the BA degree. The entire class is driven by real business problems. The approach to learning is active problem-based, with students working in project teams.

The class aims to encourage integration of the knowledge and experience gained in Principal Subjects. Each year of the MDP focuses on different aspects of business and the content of MDP is constantly evolving and being updated and enhanced.

Careers

Graduates specialising in Business Enterprise develop the skills to set up their own business and the entrepreneurial mind set and business skills required by organisations.

YouÕll have the potential to work in financial services, retail, consultancy and manufacturing with job titles such as analyst, business development manager and project manager.