The Êprogramme offered by the Êwas one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). Our CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived, meaning you'll only need to complete the remaining two modules (versus completing all four), in order to gain a Professional Diploma in Marketing. This will give you a competitive edge when embarking on your career.

Our research-led teaching approach is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. YouÕre offered the opportunity to collaborate with organisations across a wide-variety of organisations including non-profits, third-sector and small-medium enterprises (SMEs).

Careers

  • Stirling Management SchoolÊhas a dedicated Employability Manager. From the very beginning of the course, your career is our focus.
  • Career opportunities exist not only in manufacturing and services but increasingly in public, social and non-profit sectors. ThereÕs high demand for marketing professionals with specialist qualifications throughout the world across virtually every sector of business. As a Stirling graduate in Marketing you have excellent career prospects.

Our graduates have gone on to work with well-known brands and with organisations in countries such as Japan, China, Netherlands, Australia, South Africa, Switzerland, Germany, Mexico, India. TheyÕre currently contributing to the performance of the following organisations:

  • Yves Saint Laurent
  • Nokia
  • Unilever
  • eBay
  • Pepsico
  • Bloomberg
  • NCR Corporation
  • Intelligent Media Ltd