The University of StirlingÕs Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (Complete University Guide 2019). This is thanks to our research-led teaching and close ties to industry. We understand the need to prepare you for the rapidly-shifting landscape of marketing in an age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. YouÕll experience how marketing works in a ÒliveÓ environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

YouÕll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects Ð creating a tailored degree that will give you an edge in the field youÕre most passionate about. With a 90% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

You can study Marketing as a four-year single honour degree or take it in combination with one of 10 other courses to achieve a combined honours degree. In your first year, youÕll learn about the general principles of industry, management and marketing Ð foundations youÕll build on later in the degree. In your final year youÕll be prepared to undertake a Marketing and Retail Consultancy project, designed to engage you with front-line business practices.