A career in marketing can take you into almost any sector of business and into workplaces all over the world.

With an understanding of consumer behaviour and effective communication techniques, youÕll be able to help guide businesses towards commercial success.

This course introduces you to the theories and principles of marketing, then presents them in practical applications based on real business scenarios. ItÕs an effective combination of teaching styles, and one that has resulted in increased employment opportunities for many of our previous students.