• Master of Science in International Marketing Management at Coventry University is a 1-year (3 Semesters) research-intensive program.
  • It is an on-campus program offered on a full-time basis.
  • This program is also offered on a part-time basis for a duration of 2 years.
  • The course also aims to develop critical understanding, interpretation, and application of data and the implications this has on marketing decision making and budget planning. 
  • Students get the opportunities to participate in industry field trips, to advertising agencies, exhibitions and events.
  • The course is structured to provide a mix of classroom and lab-based activity with a series of lectures, associated seminars, practical workshop classes, and personal tutorials. 
  • Students can use a digital communications lab – the DigiComms Lab – equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress, and social media platforms.
  • In 2018, Coventry Business School was rated as Excellent by Eduniversal, an annual ranking of business schools in over 150 countries.
  • This course is accredited and recognized by the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI).
  • Students can also apply for the courses such as:
    • MA Advertising and Marketing
    • MSc Digital Marketing Management
    • MA Brand Management