• Master of Arts in Advertising and Marketing at Coventry University is a 1-year program.
  • It is an on-campus program offered on a full-time basis.
  • This program is also offered on a part-time basis for a duration of 2 years.
  • The course aims to prepare students to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills, and personal attributes needed to become a manager in the field.
  • The students benefit from industry-relevant teaching, and resources and support designed to help them succeed.
  • The course module of the program are:
    • Marketing Communications
    • Global Advertising Management
    • Digital Marketing Strategy
    • Advertising Psychology
    • Crisis Management and Public Relations
    • Marketing Strategy Planning and Control
    • Sales Management
    • Creative Advertising
  • By studying MA Advertising and Marketing, students will be given the opportunity to gain an understanding of a variety of topics related to marketing communications, with specific reference to the advertising industry.
  • This course is accredited and recognized by the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM).
  • Some of the recent marketing graduates from similar courses working with organizations such as Valeo, McCann-Erickson, Minority Group Support Services, Danco, IPU (Inter-Parliamentary Union), King Power, Dongguan Television, BMW, Dyson, IKEA, SmartSpotter (Hamilton Bright Group), etc.
  • Students can also apply for the courses such as:
    • Digital Marketing Management
    • MA in Brand Management
    • MSc International Marketing Management