From sporting championships to music festivals, conferences and corporate events to wedding planning and charity fundraisers, the events industry is big business. It contributes almost £40 billion to the UKÕs economy, accounting for 35% of the UKÕs visitor economy.Ê

Events play a critical role in entertainment, cultural appreciation, tourism, destination marketing, civic or national pride and community cohesion. As members of the Association of Event Management Education (AEME), we follow industry trends closely to ensure your skills and knowledge match employer needs. YouÕll undertake multiple industry visits and field trips, at home and abroad, as well as hands-on experience of managing real-life events.Ê

This BA in Event Management (Hons) at Coventry University is designed to prepare you for the fast-paced and exciting events industry, with the course having a strong practitioner focus based on real world working problems.

Career prospects

With a whole host of high profile sporting events in the UK in recent years, including the Olympics and Rugby World Cup, events companies and organisations are now actively seeking graduates with specialist degrees.Ê

As well as helping you learn the unique characteristics of the events industry, this course also provides an excellent foundation for careers in marketing, hospitality management, business, administration and general management.

From day one, youÕll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements.Ê