The programme offered by the Cranfield University will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include:

  • Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in Harvard Business Review or Sloan Management Review.
  • Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.Ê
  • Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.
  • Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices.
  • The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.
  • Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.

Career

During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting take your career to the next level.

Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, EstŽe Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood and Microsoft. Their roles have included Customer Insight Consultant, Junior Manager, Buying and Merchandising Graduate Programme trainee, Marketing Manager and Associate Consultant.