• MSc in International Marketing at Robert Gordon University is a 1 year.
  • It is an on-campus program offered on a full-time basis.
  • At Robert Gordon University studying the MSc International Marketing Management, degree covers domestic and international marketing issues and develops a more creative, flexible, and customer-focused approach.
  • A postgraduate qualification in international marketing management will enhance student's ability to be more creative, flexible, and disciplined in student's approach to marketing. 
  • This accredited MSc International Marketing degree from Robert Gordon University will develop student's knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion, students will be able to make an immediate and effective contribution to operations within the field of marketing.

  • By studying the MSc International Marketing course students will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology, and legal systems. Students will study and analyze consumer attitudes to products and businesses and look at the behavior of the customer in a rapidly changing world. Digital aspects of marketing are emphasized throughout the course and students will develop a solid understanding of the knowledge and skills within this area.