• Master of Science in Marketing Analytics and Insights program is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioral patterns, creating new product concepts, and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks.
  • Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. This curriculum is rooted in a solid theoretical foundation and complemented with experiential learning to connect seamlessly with business practices for the future economy.