Despite being IIT Kanpur, a whole brand, many prefer SNU over it. There are multiple reasons why people would choose a private institute over a government-funded institute.

• SNU is a multidisciplinary research-oriented university. Being fully interdisciplinary, it allows students of every branch to choose from a wide range of minor electives covering fields ranging from Physics, Maths, Economics, Dance, and Data Analytics to History, Sociology, Communications, Management, and many others. So you are able to pursue more than one field at once irrespective of the branch you belong to.
• SNU has a research-centric approach and even UGC has verified this. It has managed to give a high research output across various fields worth over Rs. 30 Crore.
• SNU is well known for its top-notch Infrastructure and amenities including hostel and mess facilities that are better than IIT Kanpur.

Being a new university, SNU cannot be found in the recent rankings but it soon will surpass other institutes.