I have a few friends from both universities and according to their reviews, Kashmir University is definitely the best in Kashmir. Especially for the non-management courses. The quality of academics at the institute is unparalleled.
Although the business school is treated as the crown of the institute there is a lack of entrepreneurial minds and placement opportunities. This is the only reason the university lags behind for management courses. However, other streams like Engineering, Medical, Arts, Humanities, Computer Science are great.
The campus is located at the heart of Srinagar, near the famous Dal Lake. The campus is green and has urban infrastructure. Overall, the University of Kashmir can be a great option for pursuing your course.