One of my friends studied at Taxila University. According to him, it is popular because of the quality of the placements that take place on the campus. In 2020, the highest package offered to the students was around INR 22 LPA and the average package was around INR 12.5 LPA. This was the highest ever package recorded in Jaipur.
In addition to these,
Brands that visited Taxila Business School for offering placements to the students were namely Hindustan Unilever. They used to visit only the IIMs but lately, they are visiting Taxila as well.