New Delhi: Indian Institute of Management (IIM), Visakhapatnam has inaugurated its ‘post-graduate certificate program in digital marketing and growth’. The program has recorded participation from a group of 82 senior executives from different organisations.
As per IIM Visakhapatnam, the program was inaugurated in the presence of BIG FM (Reliance Broadcast Network) Business Head, Shailesh Srivastava, Program Director Professor Amit Shankar, IIM Visakhapatnam Director Professor M Chandrasekhar and other faculty members.
Speaking on this occasion, Shailesh Srivastava congratulated the team and participants for this initiative. He shared the importance of digital and social media marketing with the audience and emphasised contemporary marketing techniques for exponential growth.
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IIM Visakhapatnam Director, Professor M Chandrasekhar shared that the program is designed by experienced faculty members with the aim to introduce marketing professionals to strategies and tactics to optimise digital and social media platforms.
He added, “The program aims to impart essential knowledge of several basic and advanced techniques to the participants by engaging them in hands-on exercise, simulations, case studies, projects, and scenarios in real business contexts”.
Program Director, Professor Amit Shankar added, “Marketing management, consumer behavior, search marketing. Social media marketing, Google Analytics, Google AdWords, and digital marketing analytics are the major components of the programme”.
The IIM Visakhapatnam PG Certificate Program in Digital Marketing and Growth will commence for a duration of one year. More details regarding the program commencement and course curriculum will be shared with interested participants through the official website at iimv.ac.in.
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