New Delhi: IIM Jammu is organising a two-day long International Conference on “Reimagining Marketing with Technology”, also titled “ICRMT 2023”. The conference will be organised in a collaboration with Deakin University in hybrid mode from February 10 to February 11, 2023.
As per IIM Jammu, ICRMT 2023 was inaugurated by Dean Academics, Prof. Jabir Ali in the presence of Dr Nitin Upadhyay, Program Director and Chairperson, MBA, Dr Baljeet Singh, Program Director and Co-Chairperson, Placements and Dr Rambalak Yadav, Assistant Professor.
Informing about the conference, the officials shared that the theme for this year's international conference is "Reimagining Marketing with Technology". This event aims to bring together leading experts, academicians, practitioners and leaders on the same platform.
The professionals from the marketing and technology ecosystem joined the event and participated in various activities. The conference features a lineup of individuals from various agencies to new-age technologies as well as marketers and technology evangelists.
This event is held to provide participants and attendees with valuable insight into the next generation of marketing. Prof. Jabir Ali, Dean of Academics, IIM Jammu shared his ideas at the event and expressed his happiness about hosting the conference with Deakin University.
In his speech, he stated that the two-day international conference conducted by IIM Jammu and Deakin University will bring value and offer knowledge across various research spheres. Followed by the inaugural event, the conference also included discussions and workshops.
Dr Rambalak Yadav, Assistant Professor presented a Pre-Conference workshop topic, “Publishing Articles in Quality journals” and Prof. Andre Bonfrer, Professor of Marketing from Deakin University presented the workshop on the topic, “Career in Marketing Academia”.
Talking about ICRMT 2023, the official website reads, "The marketing domain has embraced technology to deal with the ever-changing dynamics of the industry. It would help businesses develop their competitive advantage and lead in the ever-changing business ecosystem”.
“This conference brings together leading experts, practitioners, and academicians in the marketing & technology ecosystem - brand agencies, digital agencies, new age technology companies, marketers, technology evangelists, experts, and platforms powering the next generation of the Marketing domain”, it added.
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