• It provides students with the entrepreneurial skills that are necessary to succeed in the global market. The program is tailored for action-based learning. This means that theories of entrepreneurial strategies are combined with first-hand experience of the entrepreneurial process either in the form of starting a new venture or renewing an existing organization.
  • They support students in the process of becoming an entrepreneur by fostering critical and creative thinking, improving students' decision-making skills in the context of uncertainty, and enhancing interpersonal skills (including cross-cultural communication and negotiation).
  • Such a skillset is in high demand in the current job market, which emphasizes the hiring of self-driven individuals with an entrepreneurial spirit.