- The specialization in Marketing-Finance not only teaches students an understanding of finance, marketing, consumer psychology, and their interrelations but also to integrate them in an environment that aims at maximizing financial performance as well as customer value.
- Marketing-Finance is unique and combines the marketing and finance disciplines into a single program. By doing that, students will learn about multiple sides of the business milieu, from financial decision-making, financial product development, the psychology of the (sometimes) irrational consumer, and marketing.