In the?International Business and Management programme from the University of Groningen you will learn to approach issues in global management with an open mind and how to deal with them systematically and creatively. Your analytical and professional set of skills will be expanded to include the latest theories and tools in developing strategies for managing multinational enterprises and for firms to operate across borders.

Specific attention is paid to comparative analyses of countries, institutions, cultures and, of course, companies and their strategies. You will be trained to apply this knowledge to the development of company strategies, instruments and processes. You will also learn to analyse the purchasing and sales markets in different countries, understand various institutional environments and develop policy proposals.

Job prospects

After graduation you can work in inter-, multi- or transnational companies. You can start in various kinds of management jobs, such as product manager, human resource manager, export manager and international sales manager. You might work as an international marketer or management development officer. Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.