Innovation is essential for the competitive position of companies.?By?developing?desirable new products and services, innovation helps to win new customers and strengthens the loyalty of existing ones.?Start-up?entrepreneurs help address customer needs in entirely new ways. However, many new products and businesses fail or do not deliver the expected results because the competitive environment is dynamic and unstructured,?which magnifies?wrong?managerial choices.

The theory-driven and multi-disciplinary??programme offered by??features a?project-focus on the firm's innovation process. As part of an Industrial Engineering school,?our unique?program?looks at?the operational processes of innovation. It?emphasizes the ability to analyze and (re)design innovation processes for maximum effectiveness and efficiency.?

The MSc IM program makes use of highly interactive lectures, assignments and group work,?with?topics related to state-of-the-art research of the school's professors.?

Careers

As a graduate you will be well prepared for a broad range of positions and careers. For example, you could work as a product development manager in a production or service company, as a purchasing and inventory manager, as a strategy consultant, business developer, marketing manager, R&D manager, key account manager, business analyst, or as an alliance manager. Starting your own company or taking a career in research are also among the options.?

The Innovation Management program tracks are designed in such a way as to enhance your chances to find an exciting job in small and medium-sized enterprises (SMEs) as well as large, multinational companies such as Philips, Canon, ASML, Vanderlande, VDL, Unilever, DSM, etcetera.?