• Students will tackle the most pressing issues of the day: how can Microsoft Office 365 compete when almost everyone uses a free service such as Google Docs? What sales and product strategy should FrieslandCampina adopt for its Chocomel brand in France, Germany, and China – markets where chocolate drinks are perceived very differently?
  • This is where your Master’s in Marketing at Vrije Universiteit Amsterdam begins.
  • Become a specialist, a critical thinker with a mind of students own and the academic skills to get to grips with complex issues. Learn to operate effectively in a team, to give inspiring presentations, and above all to develop keen powers of observation: the ability to see what’s really going on in a company and to pinpoint precisely what needs to be done. This is what VU Amsterdam calls “Looking further”.
  • Students will be given the state-of-the-art knowledge and marketing theory they need to make a genuine difference in the field of marketing. Students will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. They will help students find their own way in the world of branding & advertising, digital marketing, geomarketing, marketing strategy, consumer marketing, retail and e-commerce, and cross-cultural consumer research.