In many industries including banks, retail, music, and bookings, products, services, and marketing have become increasingly digital. This digital revolution has transformed the very nature of these industries and the way they compete. Future managers need to understand the economics, business practices, and the basics of technology to be successful. If you want to start your career as a boundary spanner between the developers of apps and other online services and commercial and marketing activities this track is a great choice.
- customize the program by choosing from a selection of more than 20 elective courses;
- prepare for your career with real-world case studies from our corporate partners in the Business Lab;
- benefit from a strong research focus, highly qualified international staff, and fellow students from all over the world.
