- The contents of the Master's integrate different interdisciplinary themes for better understanding and managing the processes of fashion product development and marketing through the whole pipeline.
- The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours.
- The structure is composed of six learning blocs: warm-up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship.
- The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in brand management.
- Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry.
- They include a part of the theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques, and concrete working tools.