• The contents of the Master's integrate different interdisciplinary themes for better understanding and managing the processes of brand management and retail management. The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours.
  • The structure is composed of six learning blocs: warm-up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship.
  • The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in brand management.
  • Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry.
  • They include a part of the theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques, and concrete working tools.