- Bachelor of Arts in Corporate Communication and Public Relations at IULM University is a 3 years degree program.
- It is an on-campus program offered on a full-time basis.
- The program is taught in both Italian and English Language.
- The program prepares students to use a set of complex skills, which require not only an understanding of the mechanisms that govern communication, but of those that govern the life of the institutions that generate it and of the individuals who receive it, and of the economic and social context within which it takes on meaning.
- The fundamental modules of the program are:
- Marketing
- Public relations and corporate communication
- Business Economics
- Consumption and business culture
- Psychology and consumption
- Students will be able to obtain a dual degree, in cooperation with Dublin Business School.
- The degree course provides a wide skills base: business management, marketing, organization, and law to understand the functioning of companies; sociology, psychology, and consumer analysis