Therefore the programme will assist students to:?

• Further develop the students? knowledge and critical understanding of marketing to an advanced level.
• Cultivate a comprehensive range of applied and analytical skills in marketing, with a strong emphasis on strategic decision-making.
• Expose students to the latest cutting-edge ideas, techniques, and marketing frameworks through the analysis of industry best practice.
• Foster an appreciation of the significant changes and challenges occurring in increasingly competitive marketplaces.
• Develop students? competencies and confidence through professional training in business and marketing skills, including oral and written presentation skills.
• Provide training in the methods and practice of accepted research methodologies.
• Allow students to develop and expand their personal confidence.