In addition, the program is unique in that it provides students not only with a thorough and in-depth knowledge base in marketing but also a wide range of advanced marketing electives not usually encountered in a normal undergraduate marketing or MBA program.

Program Aims

The aim of MSc in Marketing program is to provide students who aspire to be highly capable marketing professionals with advanced marketing knowledge and necessary skills.

The Marketing Full-Time program is offered at The Chinese University of Hong Kong. Upon completion of the program

• Students will be able to apply marketing concepts, principles and theories to implement effective marketing operations.
• Students will be able to apply advanced analytical and quantitative techniques in making sound marketing decisions.
• Students will be able to analyze the impact of different national features and adapt appropriate marketing strategy and marketing decisions.
• Students will be able to assess the ethical implications of marketing decisions and be able to respond appropriately to them.
• Students will understand issues related to leading/managing sales and/or marketing teams.